Enterprise
SaaS
Platform.
A specialized analytics software that automated reporting
workflows for mid-market agencies. It grew from a weekend MVP to a fully operational business.
By focusing on an ultra-smooth UX, and abstracting away the pain
of connecting to 15+ different ad-network APIs, we captured significant ARR before exiting.
Role
Co-Founder & CTO
Tech Stack
React
(Next.js)
Node/NestJS
PostgreSQL
Redis/BullMQ
15+
API Integrations
Billions
Rows processed daily
1.2s
Avg Report Generate Time
The Architecture
Handling billions of rows safely requires decoupled infrastructure. We built an event-driven sync engine using BullMQ to constantly ingest data from upstream APIs with heavy rate limit handling.
The frontend utilized Server-Side Rendering (SSR) mixed with optimistically updated Zustand state to give users software that felt native and instantaneous.
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